Digital Marketing Test - Idiayugen
- Lead Generation
- SMM
- SEO
- Content Marketing
- Brand Management
Scope of Activities - Lead Generation
- Campaign Objectives & Marketing Strategy Formulation
- Target Audience & Market Analysis
- Website Optimization & Social Media Optimization
- Campaign Media Mix & Budgeting (Social Media,
- PPC, Remarketing, Display, Content Marketing, Email, WhatsApp, etc.)
- Campaign Creation (Content, Creatives, Coding, Videos, Infographics, etc.)
- Campaign Management
- Lead Scoring & Nurturing
- Sales & Marketing Automation
- Analytics & Reporting
Benefits
- Specific audience & market targeting
- Better brand visibility
- Higher engagement
- Reach bigger audience in domestic and global markets
- Real-time results and analytics
- Real-time campaign refinement
- Higher conversion of sales leads
- Cost-effective & faster implementation
- Better ROI
Scope of Activities - Lead Generation
- Campaign Objectives & Marketing Strategy Formulation
- Target Audience & Market Analysis
- Website Optimization & Social Media Optimization
- Campaign Media Mix & Budgeting (Social Media,
- PPC, Remarketing, Display, Content Marketing, Email, WhatsApp, etc.)
- Campaign Creation (Content, Creatives, Coding, Videos, Infographics, etc.)
- Campaign Management
- Lead Scoring & Nurturing
- Sales & Marketing Automation
- Analytics & Reporting
Benefits
- Specific audience & market targeting
- Better brand visibility
- Higher engagement
- Reach bigger audience in domestic and global markets
- Real-time results and analytics
- Real-time campaign refinement
- Higher conversion of sales leads
- Cost-effective & faster implementation
- Better ROI
Scope of Activities - SMM
- Social Media Organic Management(Facebook, Instagram, LinkedIn, YouTube)
- Social Media Strategy
- Social Media Setup and Optimization
- Content Writing & Designing
- Community Building
- Analytics
Benefits
- Increase social media followers, reach & engagement
- Build a social media community
- Increase brand awareness
Scope of Activities - SMM
- Social Media Organic Management(Facebook, Instagram, LinkedIn, YouTube)
- Social Media Strategy
- Social Media Setup and Optimization
- Content Writing & Designing
- Community Building
- Analytics
Benefits
- Increase social media followers, reach & engagement
- Build a social media community
- Increase brand awareness
Scope of Activities - SEO
- Content Marketing
- Website Audit and Optimization
- Google My Business Profile Creation
- Off-page SEO
- Schema Markup
- Page Speed Optimization
- On-page SEO
- Content Optimization
- Keyword Optimization
- Keyword Placement
- Local Search Optimization
- Localized Content
- Backlink Creation
- Analytics
- Google Analytics
- Reporting
Benefits
- Higher Search Ranking
- Increased Web Traffic
- Higher click-through Rate
- Higher Domain Authority
- Low Bounce Rate
- Higher Conversion Rate
- User-friendliness
- Brand Awareness
- Better Insights & Focused Customer Targeting
Scope of Activities - SEO
- Content Marketing
- Website Audit and Optimization
- Google My Business Profile Creation
- Off-page SEO
- Schema Markup
- Page Speed Optimization
- On-page SEO
- Content Optimization
- Keyword Optimization
- Keyword Placement
- Local Search Optimization
- Localized Content
- Backlink Creation
- Analytics
- Google Analytics
- Reporting
Benefits
- Higher Search Ranking
- Increased Web Traffic
- Higher click-through Rate
- Higher Domain Authority
- Low Bounce Rate
- Higher Conversion Rate
- User-friendliness
- Brand Awareness
- Better Insights & Focused Customer Targeting
Scope of Activities - Content Marketing
- Blogs & Articles (Website/LinkedIn)
- Setting up and management of platform profiles - Medium, WordPress, Ezine, etc.
- Creation and management of backlinks
- Identifying, publishing, and promoting to online communities
- Influencer marketing
- Generating focused target audience database through gated long-form content.
- Blogs as PR
Benefits
- Improve website ranking
- Increase LinkedIn followers
- Connect with highly influential communities
- Increase reach and engagement
- Create a database of focussed users for targetted email campaigns
- Generate SEO traffic and PR
Scope of Activities - Content Marketing
- Blogs & Articles (Website/LinkedIn)
- Setting up and management of platform profiles - Medium, WordPress, Ezine, etc.
- Creation and management of backlinks
- Identifying, publishing, and promoting to online communities
- Influencer marketing
- Generating focused target audience database through gated long-form content.
- Blogs as PR
Benefits
- Improve website ranking
- Increase LinkedIn followers
- Connect with highly influential communities
- Increase reach and engagement
- Create a database of focussed users for targetted email campaigns
- Generate SEO traffic and PR
Scope of Activities - Brand Management
- Brand Audit & SWOT Analysis
- Competitive Market Analysis
- Website Optimization
- Social Media Optimization
- Brand Positioning Strategy
- Advertising & Promotion Plan & Budgeting
- Digital Marketing Strategy
- Campaign Creation (Content, Creatives, Coding, Videos, Infographics, etc.)
- Campaign Management
- Lead Scoring & Nurturing
- Sales & Marketing Automation
Benefits
- Improve brand reach and awareness
- Build brand community
- Increased customer loyalty
- Reacher a larger audience
- Drive higher leads and sales
- Build brand equity
Scope of Activities - Brand Management
- Brand Audit & SWOT Analysis
- Competitive Market Analysis
- Website Optimization
- Social Media Optimization
- Brand Positioning Strategy
- Advertising & Promotion Plan & Budgeting
- Digital Marketing Strategy
- Campaign Creation (Content, Creatives, Coding, Videos, Infographics, etc.)
- Campaign Management
- Lead Scoring & Nurturing
- Sales & Marketing Automation
Benefits
- Improve brand reach and awareness
- Build brand community
- Increased customer loyalty
- Reacher a larger audience
- Drive higher leads and sales
- Build brand equity
Why your business needs digital marketing
Increased
Revenue
Brand
Awareness
Higher
ROI
Focussed
Targetting
Real-time
Results
How idia yugen can help you drive admissions And boost your brand authority
Driving Admission Enquiries
Online presence does not necessarily mean quality enquiries. We generate admission enquiries using a mix of display and PPC ads, SEO, organic social media management, and content marketing to help establish your authority as the best institute. Our inbound efforts are backed by clever messaging that generates curiosity about your institute.
Effective Branding Strategy
We make sure your institute’s vision, mission, and values are conveyed through the campaigns we create for you. Your institution’s voice speaks for the prestige of the institution and we reflect it in all our messaging and communication.
Dynamic Online Presence
We deliver a dynamic website at the centre of your online presence. Through a cohesive SEO and content marketing strategy, we ensure your institute tops Google SERPs. We incorporate local SEO, PPC, blog writing, and link building to maximize visibility and drive quality organic traffic to your website.
About Us
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