Emailing & Marketing Automation Tools

Email marketing is one of the most impactful marketing strategies for generating and nurturing leads. Despite it being one of the oldest digital marketing techniques, email hasn’t lost one bit of its sheen over the last 3 decades of its commercial existence. This is partly because most customers tend to check their email on a daily basis. But the success of email marketing can also be attributed to the fact that when done correctly, it is one of the simplest and most cost-effective ways of reaching your customers.

Day in and day out, people are flooded with emails in their inbox. According to an estimate, anywhere between 68% to 80% of average users’ inbox is only promotional emails. Most of these are left unread or unseen. Most go to the trash. And some invite the wrath of being marked ‘spam’, ending a brand’s relationship with the consumer forever.

If done right, email marketing can help businesses witness a whopping 42x jump in ROI. To connect with the customers, your email needs to resonate with them. Even if they are not making buying purchase, your email shouldn’t feel like an unnecessary pamphlet lying in their inbox.

At IDIA Yugen, our team of email marketing experts help you create your email marketing strategy through unique and time-proven techniques. We take our time to understand your business, your industry, and your customer base to ensure our email marketing solution will help you communicate and interact with your customers at each touchpoint.

Be it brand building or conversion, be it lead nurturing or personalized campaigns, our team delivers high-performing email assets through focused campaigns generates immediate sales and creates lifelong brand advocates.

Our email marketing services

Full-Service Email Marketing Management: Our full-service email marketing management includes end-to-end email campaign services such as list building, list management, segmentation, creating, designing and building email templates, drip campaigns, email nurture campaigns, analytics and metric reports. Our customer-centric content and focused email strategy ensure your emails see optimum reach, opens, reads and ROI. The entire strategy is set-up to cover your initial promotional blast, follow-up campaign, drip and nurturing campaign in a well-defined and streamlined plan.

Targeted Asset Launch Campaigns: Assets such as ebooks, whitepapers, etc. are an essential part of lead generation and list building. Our content experts create a wide range of wellresearched and engaging audio-visual, graphic and written content to establish your brand expertise. We then design email campaigns for various subscriber segments with dedicated landing pages focussed on conversion. Our subject lines and CTAs guarantee high open, click-through and download rates.

Drip Email Campaigns: Drip email campaign is a streamlined campaign with a pre-define communication strategy that is ‘dripped’ to potential customers based on their behavioural or click patterns such as an abandoned cart, asset signup, etc. Drip emails are a great way of connecting with audiences interested in your product. As our drip email campaigns are fully data-driven, we assure maximum conversions. Our drip email campaigns that help you automate and scale your entire lead generation and nurturing processes.

Onboarding Campaigns: Once a customer signs-up for your product or service, it is extremely critical to ensure that they get what they are looking for. We create impactful onboarding or welcoming or orientation campaigns that help initiate this dialogue with the customer.