Digital Marketing - Menu Content

Lead Generation

Lead Generation

Unlike inbound marketing, where you put your product out for people who might be interested, lead generation involves creating content and campaigns that involve researching exactly who wants your product and reaching out to them. At IDIA Yugen, we combine database analysis, digital marketing, and personal engagement to convert leads into customers. Our robust strategy shows visible results at the bottom of your sales funnel because we ensure that each prospect is individually contacted and communicated to.

Our Lead Generation Services

1Search Engine Marketing

Search Engine Marketing helps businesses get 90% more clicks and 44% more conversions. Our end-to-end SEM solutions handle your search engine marketing strategy from top to bottom: Google Ads, Display Ads, Remarketing Ads. As a specialist SEM service provider, our dedicated focus is on turning visitors into customers and clicks into revenue for you.

2Online Display Ads

Setting up display ads can be a complicated and tedious task, but our team of experts takes care of everything from planning and setup to execution and reporting. Since ROI is at the centre of all our strategic thinking, our aesthetical display campaigns and precise keyword targetting ensures phenomenal reach for your brand. We manage display ads for Google, Facebook, Amazon, Apple, Yahoo, Microsoft Advertising, Taboola, and many more.

3Social Media Solutions

Social Media Advertising is one of the most effective ways of connecting with potential customers. IDIA Yugen’s social media lead generation campaigns are driven by content and customer persona. We ensure that our content and targeting not only boost your customer base and revenue but also boost conversions about your brand. We have extensive experience handling social media lead generation for Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest, etc.

4Account-based Marketing

We drive highly effective one-to-one and one-tofew marketing strategies to secure high-value leads in your target market. Instead of just depending on insights about key accounts, we tap into our network and databases to reach out to as many decision-makers there through various channels and different kinds of content forms. Through our account-based marketing strategies, we help you shorten your sales cycle, focus on high-value accounts, personalize brand communication & automate lead management.

What Makes Our Lead Generation Strategies Click

Well-defined
Target Audience

Identifying the target audience is key to effective lead generation. We define buyer personas and purchaser profiles to setup customized campaigns. This helps us understand key insights into your customer behaviour such as why customers selected you or your product, why do customers who abandon the cart or drop out of sales pipeline midway do so, which content works best to finally turn a prospect into a customer, etc.

Instant Elimination
of Non - Targets

Unlike most lead generation, we focus on quality over quantity. We eliminate non-targets in the initial stream itself using automated suppress lists to make your campaigns more cost-effective and impactful.

Deep Research Of Market
Size & Customer Type

Our team conducts several research activities such as customer challenges, market size, competitors’ offerings, competitor insights, industry analysis, decision-maker behaviour, etc. to help prioritize targeting to tap into the target audience.