Retail / FMCG

Retail / FMCG

  • Consumer Electronics
  • Pharmaceutical & Medicine Sellers/ Suppliers
  • Processed Foods & Drinks
  • Beauty Products & Cosmetics

We are a the crossroads of change. Traditional strategies and approaches don’t work anymore, while new ideas are too nascent to have a foolproof formula. In this rapidly changing world, the FMCG & Retail sectors too aren’t left behind. 40% of the total FMCG & Retail purchases in India now happen online. This development has led to retail companies needing to make prominent changes in their marketing strategies.

One of the biggest obstacles facing Retail & FMCG businesses is a lack of insights into customer behavior and the failure to identify sales channels providing the most ROI. We break this deadlock by technology-driven target marketing and focussed lead generation techniques. Be it advancing your eCommerce sales or be it improving high footfalls, our end-to-end solutions help you drive prospective customers and increase sales.

Marketing Solutions - Retail / FMCG

CHALLENGES
IDIA YUGEN’s STRATEGY
IDIA YUGEN’S INITIATIVES
CHALLENGES
The customer base has changed rapidly with the penetration of internet in India.
IDIA YUGEN’s STRATEGY
We create personalized communication strategies & digital experiences for different target audiences to reach various segments of your target audience.
IDIA YUGEN’S INITIATIVES
  • End Customer Analysis
  • Messaging Strategy
  • Content Marketing
CHALLENGES
Customers like online shopping but the trust factor still plays a huge role in purchase decisions.
IDIA YUGEN’s STRATEGY
We ideate tangible branding strategies that develop a consistent voice and aesthetic for your brand. Through brand engagement strategies, we ensure a high degree of brand advocacy, which makes your brand trustworthy and trendy
IDIA YUGEN’S INITIATIVES
  • Brand Positioning
  • Branding
  • Brand Building & Brand Management
CHALLENGES
The Research Online Purchase Offline (ROPO) behavior needs a seamless plan of action.
IDIA YUGEN’s STRATEGY
We understand your customer’s buyer journey across online and offline channels and identify various touchpoints to reach out to them seamlessly. Through end-toend strategy and omnichannel attribution, we tap into various customer segments and their different paths to purchase.
IDIA YUGEN’S INITIATIVES
  • End Customer Analysis
  • Demand Generation Strategies
  • Brand Positioning Strategies
  • Inbound Marketing
  • Email Marketing
  • Marketing Automation

Last Section - Retail/FMCG

With over a decade of experience in working with Retail & FMCG firms, IDIA Yugen as a trusted partner has helped drive results through our end-to-end digital marketing solutions.

Want to reach 1.92 billion people with your products?

Want to double your sales within a year?

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