Retail / FMCG – Digital Marketing Company in Pune | Web Design, SEO Agency – IDIAYugen
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Marketing Solutions

Retail / FMCG

We are a the crossroads of change. Traditional strategies and approaches don’t work anymore, while new ideas are too nascent to have a foolproof formula. In this rapidly changing world, the FMCG & Retail sectors too aren’t left behind. 40% of the total FMCG & Retail purchases in India now happen online. This development has led to retail companies needing to make prominent changes in their marketing strategies.

One of the biggest obstacles facing Retail & FMCG businesses is a lack of insights into customer behavior and the failure to identify sales channels providing the most ROI. We break this deadlock by technology-driven target marketing and focussed lead generation techniques. Be it advancing your eCommerce sales or be it improving high footfalls, our end-to-end solutions help you drive prospective customers and increase sales.

CHALLENGES
IDIA YUGEN’S STRATEGY
IDIA YUGEN’S INITIATIVES
CHALLENGES
The customer base has changed rapidly with the penetration of internet in India.
IDIA YUGEN’S STRATEGY
We create personalized communication strategies & digital experiences for different target audiences to reach various segments of your target audience.
IDIA YUGEN’S INITIATIVES
  • End Customer Analysis
  • Messaging Strategy
  • Content Marketing
CHALLENGES
Customers like online shopping but the trust factor still plays a huge role in purchase decisions.
IDIA YUGEN’S STRATEGY
We ideate tangible branding strategies that develop a consistent voice and aesthetic for your brand. Through brand engagement strategies, we ensure a high degree of brand advocacy, which makes your brand trustworthy and trendy
IDIA YUGEN’S INITIATIVES
  • Brand Positioning
  • Branding
  • Brand Building & Brand Management
CHALLENGES
The Research Online Purchase Offline (ROPO) behavior needs a seamless plan of action.
IDIA YUGEN’S STRATEGY
We understand your customer’s buyer journey across online and offline channels and identify various touchpoints to reach out to them seamlessly. Through end-toend strategy and omnichannel attribution, we tap into various customer segments and their different paths to purchase.
IDIA YUGEN’S INITIATIVES
  • End Customer Analysis
  • Demand Generation Strategies
  • Brand Positioning Strategies
  • Inbound Marketing
  • Email Marketing
  • Marketing Automation

With over a decade of experience in working with Retail & FMCG firms, IDIA Yugen as a trusted partner has helped drive results through our end-to-end digital marketing solutions.

Want to reach 1.92 billion people with your products?

Want to double your sales within a year?

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