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DIGITAL MARKETING SERVICES

Boost your brand’s digital presence with our expert strategies

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Digital Marketing is more than just researching keywords and analyzing demographics. Digital Marketing is telling your story to your customer and how it benefits him. As the leading digital marketing company in Pune, we take the time to understand your business and become one with it. We do not offer cookie-cutter strategies, we develop custom marketing solutions for your business and your customer base. Our rationale is not in the fluff, our rationale is in the goals. Your business goals. And our digital marketing packages for you are based entirely on meeting your goals tangibly and transparently.

Our Digital Marketing Services

Search Engine Optimization (SEO)

Whether you are looking for more traffic to the website or qualified leads or greater digital visibility, or all of the three, our SEO team delivers an effective and efficient SEO strategy. Our SEO experts constantly test and optimize our SEO strategy for you to ensure you get an effective search engine optimization process. From keyword optimization to link building, we ensure our SEO digital marketing services are tailor-made to work for you. It is what has made us one of the most in-demand and top digital marketing agencies in Pune.

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Inbound Content Marketing

We help businesses attract customers by creating valuable content experiences tailored to their target audiences. Your prospects are thus empowered to make an informed decision at any stage in their journey with you. This shortens the sales cycle and moves the customers faster through the sales funnel, driving greater results for your business. In our experience, Inbound Content Marketing generates 3 times as many leads as traditional marketing at nearly half the cost.

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Social Media Management

As an experienced digital marketing consultant, we understand the power of social media in helping businesses reach the right audience. Our team of strategists, copywriters, and designers specialize in creating engaging and click-worthy social media experiences for your audience. Unlike other online marketing companies, our omniplatform marketing approach ensures your social media activities don’t happen in a vacuum. They are integrated with your overall marketing strategy.

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Lead Generation & ABM

We are a strategic digital marketing agency that has provided online marketing services to our customers for a long time. As one of the best digital marketing companies in Pune, we combine database analysis, digital marketing, and personal engagement to convert leads into customers. Our robust strategy shows visible results at the bottom of your sales funnel because we ensure that each prospect is individually contacted and communicated to.

IDIA Yugen’s ABM campaigns nurture and engage target accounts based on your business’s ideal customer profile. We drive custom ABM by developing strategies to attract, acquire, qualify, and nurture qualified leads into business opportunities.

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Marketing Automation & Emailing

Email marketing is one of the most impactful marketing strategies for generating and nurturing leads. If done right, email marketing can help businesses witness a whopping 42x jump in ROI. Our team of email marketing experts designs email marketing strategies for you through unique and time-proven techniques. Our digital marketing consultant ensures to fully optimize your email marketing processes to address your business challenges.

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Why Partner with IDIA Yugen

WE UNDERSTAND YOUR BRAND

Your brand is an intangible concept that defines your customer perception. We undertake deep research of your brand portfolio and its marketing environment to develop your brand personality.

HIGH-ENERGY CULTURE OF CREATIVITY

We know the importance of creativity in the workplace and put it to work every day. Clients engage with us in a high-energy culture of creativity, led by our diverse workforce and clientele, where every solution is driven by new learning.

COUNTER-INTUITIVE APPROACH

We follow a value-driven strategic marketing approach, that helps us deliver unique value to your end clients and develop highly specialized niche markets for your brand - a counter-intuitive approach to position your brand uniquely.

Industries We Serve

  • Education
  • Healthcare
  • Manufacturing & Engineering
  • Real Estate
  • Retail / FMCG
  • Hospitality
  • SMEs

FAQs about digital marketing services

Digital Marketing is the promotion of brands to connect them with their potential customers using digital channels and strategies. A turnkey Digital Marketing strategy is the combination of several web marketing services such as SEO, PPC, Email Marketing, Social Media Marketing, Content Marketing, Conversion Optimization, etc. Digital Marketing helps brands connect with their customers, drive more leads, increase reach, drive engagement, etc.

  • Lead Generation
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing
  • Copywriting and Content Generation
  • Content Marketing
  • Facebook Ads, LinkedIn Ads and Google Ads
  • Email Marketing
  • Video Creation and Video Marketing
  • Brand Communication
  • Brand Management

Yes, digital marketing benefits businesses and brands a lot. Of the many benefits you can get by adopting digital marketing as a part of your marketing plan are:

  • Global reach
  • Niche targeting
  • Lower marketing costs
  • Higher ROI
  • Realtime results
  • Tangible results
  • Improved conversion rates
  • Brand Building

Digital Marketing is not as expensive as traditional means of marketing. Digital Marketing’s medium and accessibility make it cheaper in more than one way since there’s no paper and printing costs involved. Outbound advertising such as newspapers, TV/radio ads, hoardings, etc. are extremely laborious and expensive. Digital marketing allows you to spend your budget more effectively and gain better ROI on your spend.

Businesses need to be sure that they understand the way their agency is going to work for them and the processes they will follow. When it comes to pricing or campaign deliverability, digital marketing can have unexpectedly diverse measurement criterias. Digital marketing agencies can handle all of the digital marketing campaign requirements from inbound marketing (including social media marketing, website optimization and management, search engine marketing, hyperlocal and personalized marketing with SEO) to outbound marketing (such as email marketing, search optimization, along with other traditional forms of marketing).

While digital marketing can be done by brands themselves, they need to hire separate teams for the same. A digital marketing agency with its pre-set methodologies, processes and defined roles brings expert planning and help. Digital marketing agencies have the ability to look at your brand from an outside perspective and know the market trends, which help bring in new and innovative ideas to help your brand grow.