SMEs

SMEs

  • SMEs
  • Entrepreneurs
  • Startups
  • Consultancy Services

Over the last decade or so, there has been a significant shift in how SMEs use marketing. Alongside the traditional scope of marketing collaterals and branding, digital marketing now plays a huge role in how SMEs and startups reach their customers. In fact, 40% of SME and startup owners have admitted a radical reduction in their customer acquiring budget since they added digital marketing to the mix. At IDIA Yugen, we have a dedicated team to handle and address the niche requirements of SMEs and Startups, who not only guarantee you an online space equal to the big names but also ensure your business targets are at the center of our strategy.

As the trend of entrepreneurs-as-industry-experts continues to rise, there has never been a more important time to define your online presence and build a personal brand. Whether you are an entrepreneur or have just started a startup, your personal brand plays a huge role in leveraging for your business.

Marketing Solutions - SMEs

CHALLENGES
IDIA YUGEN’s STRATEGY
IDIA YUGEN’S INITIATIVES
CHALLENGES
Grabbing consumer attention & branding building is difficult in a competitive sector
IDIA YUGEN’s STRATEGY
Our digital-first branding approach helps in creating a buzz around your business by focusing on different paths-to-purchase. Our customer nurturing and advocacy generating strategies boost your brand awareness and image even after a purchase has been made.
IDIA YUGEN’S INITIATIVES
  • Brand Audit
  • End Customer Analysis
  • Messaging Strategy
  • Content Marketing
  • Brand Positioning
  • Branding
  • Brand Building & Brand Management
CHALLENGES
Tracking customers across various platforms is a difficult and tedious task.
IDIA YUGEN’s STRATEGY
By creating a seamless and omnichannel customer experience, we engage in highly personalized communication with your customers through paid advertising, SEM, remarketing ads, drip email campaigns, etc.
IDIA YUGEN’S INITIATIVES
  • Demand Generation Strategies
  • Inbound Content Marketing
  • SEO & SEM
  • Lead Generation
  • Account-based Marketing
  • Email Marketing
  • Marketing Automation
CHALLENGES
Communicating the right message that boosts offline purchases as well as online.
IDIA YUGEN’s STRATEGY
SMEs and Startups often make the mistake of seeing their products and services from a single dimension. Buyers prefer to consume your brand in handy bits and portions. Hence, we design multi-channel branding and promotion material that is catchy, eye-appealing, and compelling at the same time.
IDIA YUGEN’S INITIATIVES
  • Web & Graphic Designing
  • Video & Multimedia Presentation
  • Branding & Sales Promotion Campaigns
  • Brand Building & Brand Management
  • Marketing Collaterals & Print-production
CHALLENGES
Customers take time to trust the legitimacy of startups and SMEs.
IDIA YUGEN’s STRATEGY
According to a 2019 survey, around 36% of SMEs did not have a website. We create a smooth web experience around your brand that helps someone who wants to learn more about you, access information about you easily.
IDIA YUGEN’S INITIATIVES
  • Website Development & E-Commerce
  • IOS & Android Development
  • SEO & PR

Last Section - SMEs

With over a decade of experience in working with Hospitality, Food & Restaurant Businesses, IDIA Yugen has been a trusted partner for digital marketing, online reputation management, and social media services.

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