Hospitality

Hospitality

  • Restaurants
  • Catering Businesses
  • Hotels, Motels, and Hostels
  • Cafes
  • Packaged Food Companies
  • Home Chefs / Home Cooks
  • Food & Beverage Manufacturers

The hospitality industry is very competitive, and businesses often revitalize their look, technology, and layout to stay viable in the market. A couple of decades ago, the formula to make a restaurant or food business successful was quality, variety and, in some cases, the ambiance offered. Now, another important parameter has been added to this list - digital. Restaurants are having to increasingly look at digital channels to communicate with their clientele. A whopping 90% of visitors first research a restaurant online before visiting.

Through years of experience in working with restaurants, food businesses, and leading brands from the hospitality sector, IDIA Yugen understands how hospitality businesses must stay relevant in the digital age. We use a mix of SEO, content marketing, social media, paid advertising, and online reputation management to deliver a media mix campaign that will make you stand apart as a hospitality brand.

Marketing Solutions - Hospitality

CHALLENGES
IDIA YUGEN’s STRATEGY
IDIA YUGEN’S INITIATIVES
CHALLENGES
In the hospitality business, reputation is everything and not everything online is in our control.
IDIA YUGEN’s STRATEGY
Social media reviews, comments, and conversations can make or break a restaurant today. Through intent monitoring, social media listening, and engagement activities, we ensure that your online presence is well managed. Not just that, we strive to generate a positive buzz around your business across digital communities to ensure a wider reach and appeal.
IDIA YUGEN’S INITIATIVES
  • Brand Audit
  • Competitor Analysis
  • End Customer Analysis
  • Brand Positioning Strategies
  • Social Media Management
  • SEO & PR
CHALLENGES
Likes and shares online don’t always necessarily convert into physical footfalls.
IDIA YUGEN’s STRATEGY
We undertake in-depth research of your customer base and create demographic segments that can be addressed individually. By using targetted lead generation strategies and focused demographic-centric campaigns, we reach out to and engage with your target demographics and compel them into a physical visit.
IDIA YUGEN’S INITIATIVES
  • Inbound Content Marketing
  • Brand Building & Brand Management
  • CRM

Last Section - Hospitality

With over a decade of experience in working with Hospitality, Food & Restaurant Businesses, IDIA Yugen has been a trusted partner for digital marketing, online reputation management, and social media services.

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