As the manufacturing sector transforms, manufacturing companies are also forced to have a relook at their go-tomarket strategies. In the digital age, customers are in control of the information they want before making purchasing decisions. 94% of B2B buyers report that they look up a business online before purchasing a product. manufacturing and engineering companies without a digital presence or without a digital marketing strategy risk being invisible to potential buyers.
Traditionally, manufacturing and engineering companies would spend about 7-8% of their total budget on marketing and promotional activities. Most of it involved a mix of outbound marketing activities such as telemarketing, sales representatives, trade shows and exhibitions, etc. The digital approach involves turning this one-way communication into an interactive process.
With over a decade of experience in working with manufacturing and engineering firms, IDIA Yugen has been a trusted partner of engineering and manufacturing SMEs. We have helped numerous engineering and manufacturing companies drive results through our end-to-end digital marketing solutions.
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