Marketing / Engineering

Manufacturing / Engineering

  • Automobile
  • Food and Beverage
  • Wood and Furniture
  • Chemicals, Plastics, and Rubber
  • Pharmaceuticals
  • Paper and Publishing
  • Industrial Equipment's and Heavy Machinery
  • Textiles and Apparel
  • Oil and Energy
  • Electronic Equipment and Components

As the manufacturing sector transforms, manufacturing companies are also forced to have a relook at their go-tomarket strategies. In the digital age, customers are in control of the information they want before making purchasing decisions. 94% of B2B buyers report that they look up a business online before purchasing a product. manufacturing and engineering companies without a digital presence or without a digital marketing strategy risk being invisible to potential buyers.

Traditionally, manufacturing and engineering companies would spend about 7-8% of their total budget on marketing and promotional activities. Most of it involved a mix of outbound marketing activities such as telemarketing, sales representatives, trade shows and exhibitions, etc. The digital approach involves turning this one-way communication into an interactive process.

Marketing Solutions - Manufacturing / Engineering

CHALLENGES
IDIA YUGEN’s STRATEGY
IDIA YUGEN’S INITIATIVES
CHALLENGES
Outbound activities are expensive, hence ROI is low or negligible.
IDIA YUGEN’s STRATEGY
Through blended media, we generate traffic to your website and drive leads to your products. Today’s buyers are bombarded by choices. Using blended media, we can reach these buyers through multiple screens and devices in different media forms.
IDIA YUGEN’S INITIATIVES
  • SEO & SEM (Paid Campaigns and Organic Campaigns)
  • Content Marketing
  • Email Marketing
  • CRM and Automation
CHALLENGES
Since most sales take place offline, analyzing the impact of marketing activities is difficult.
IDIA YUGEN’s STRATEGY
At IDIA Yugen, we are constantly innovating and optimizing. Our marketing activities are no different. The effectiveness of a campaign can be easily determined based on a host of measurable data. But using our expertise and advanced analytics tools, we constantly optimize your strategy to create effective campaigns for you.
IDIA YUGEN’S INITIATIVES
  • Branding
  • Competitor Analysis
CHALLENGES
Staying relevant in an increasingly digital world.
IDIA YUGEN’s STRATEGY
Through contextual communication, we build your brand a knowledge expert. We also assist you with supplementing your website and other marketing initiatives with the right media (images, videos, demos, product sheets, etc.) to reach your buyers.
IDIA YUGEN’S INITIATIVES
  • Competitor Analysis
  • Brand Positioning
  • Content Marketing
CHALLENGES
Maintaining a loyal customer base in a sector that largely works on networking and gratification
IDIA YUGEN’s STRATEGY
Digital marketing isn’t just about new lead generation. It’s equally important to keep your existing customers happy. We execute effective customer retention strategies such as Social Media Management, Free Resources, etc. to ensure a high rate of advocacy amongst your existing customer base.
IDIA YUGEN’S INITIATIVES
  • CRM Development
  • Customer Analysis

Last Section - Marketing / Engineering

With over a decade of experience in working with manufacturing and engineering firms, IDIA Yugen has been a trusted partner of engineering and manufacturing SMEs. We have helped numerous engineering and manufacturing companies drive results through our end-to-end digital marketing solutions.

Want to increase your conversion rate by 77%?

Want to increase your retention rate by 15%?

SCHEDULE A FREE CONSULTATION

with our Strategy Consultant now and start seeing results.