Manufacturing / Engineering - Idiayugen
Manufacturing / Engineering
- Automobile
- Food and Beverage
- Wood and Furniture
- Chemicals, Plastics, and Rubber
- Pharmaceuticals
- Paper and Publishing
- Industrial Equipment's and Heavy Machinery
- Textiles and Apparel
- Oil and Energy
- Electronic Equipment and Components
As the manufacturing sector transforms, manufacturing companies are also forced to have a relook at their go-tomarket strategies. In the digital age, customers are in control of the information they want before making purchasing decisions. 94% of B2B buyers report that they look up a business online before purchasing a product. manufacturing and engineering companies without a digital presence or without a digital marketing strategy risk being invisible to potential buyers.
Traditionally, manufacturing and engineering companies would spend about 7-8% of their total budget on marketing and promotional activities. Most of it involved a mix of outbound marketing activities such as telemarketing, sales representatives, trade shows and exhibitions, etc. The digital approach involves turning this one-way communication into an interactive process.









- SEO & SEM (Paid Campaigns and Organic Campaigns)
- Content Marketing
- Email Marketing
- CRM and Automation





- Branding
- Competitor Analysis





- Competitor Analysis
- Brand Positioning
- Content Marketing





- CRM Development
- Customer Analysis

With over a decade of experience in working with manufacturing and engineering firms, IDIA Yugen has been a trusted partner of engineering and manufacturing SMEs. We have helped numerous engineering and manufacturing companies drive results through our end-to-end digital marketing solutions.
Want to increase your conversion rate by 77%?
Want to increase your retention rate by 15%?

with our Strategy Consultant now and start seeing results.