Branding & Sales Promotion Campaigns

One of the biggest obstacles businesses face when it comes to branding is combining form and function. If it looks good, it may not be effective. If it is effective, it may be a mediocre design.

At IDIA Yugen, we have an experienced team that has a perfectly balanced form and function in designing for over 20 years. There is more to branding than just spending money on designs and bombarding people with various collaterals. We understand that a brand needs the spotlight to be on itself, but also have its values and personality blended into its branding. This is why, every branding job we do involves a strategic approach that starts with conceptualization and encompasses copywriting, design thinking, and business considerations.

Sales promotion is a short-term strategy to increase sales through the use of a variety of outbound techniques. In outbound sales promotion strategies, businesses can expect to start seeing results within a few days. Traditionally, this technique has been an indispensable part of marketing strategies. With the advent of new media, businesses have also had to tweak their sales promotion campaigns.

At IDIA Yugen, our experience and expertise with the old and the new help us understand your business and your target audience. We ensure that our branding and sales promotion campaigns amplify who you are and what you do, to the right target audience.