80% of businesses think they are creating and posting relevant and high-quality content on social media. ONLY 8% of CUSTOMERS THINK SO.
Is your business in the remaining 72%?
Social Media is an indispensable part of everyday life for millions around the world. Facebook has nearly 2.5 billion users, of which 1.62 billion are using the platform daily. Similarly, Instagram has nearly 1 billion monthly active users, while Twitter has over 300 million. In India alone, 290 million people use Facebook, while 120 million are active on Instagram. With such far-reaching scope, it is no wonder that social media platforms are the most valuable digital tools helping brands connect with their customers.
At IDIA Yugen, we understand the power of social media in helping businesses reach the right audience. Our team of strategists, copywriters, and designers specialize in creating engaging and click-worthy social media experiences for your audience.
There are a ton of pages on social media that create new content and post every day but are stuck with no audience with that content due to incorrect targeting.
We start by creating customer personas for your customer base and set-up content strategies that attract them to your social pages.
Social Media is an intrinsically interactive format. If the spark of conversation is taken out, social media pages are as passive as a newspaper ad.
We create effective interactive experiences for your brand that appeals to your customers and engages with them.
With increasingly complex algorithms limiting content visibility on social media platforms, nurturing a social media community is extremely challenging
We carefully cultivate conversations with your online communities to ensure your content isn’t lost in the humdrum of social media.
Social Media is more than just posting every day and talking about your products over and over again. Social Media is about creating a narrative that aligns with your business goals and creating compelling content to complement it. At IDIA Yugen, we start your social media strategy planning by understanding your business, your products/services, your customers, and your business goals.
For brands, social media is one of the best ways to actively engage with their audience. Our expert content strategists help you engage and retain your digital community through a variety of engaging and impactful content pieces.
With social media’s attention spans, capturing your audience’s attention is an exigent task. For example, do you know that 100 million hours of videos are watched on Facebook every day, but most videos are abandoned in the first 3 seconds itself? To create something that is truly attention-capturing, effective and meaningful needs a deep and meaningful understanding of how content is consumed. At IDIA Yugen, our content experts understand how online content works and create viral campaigns and engaging contests to guarantee a high visibility for your social pages.
As per a study, 60% of people raising a complaint or query on social media expect a response within an hour. For brands, answering a social media complaint as quickly as possible can increase customer advocacy by as much as 25%. Addressing social media complaints in a courteous and solution-oriented manner builds trust and credibility around a brand. Not dealing with negative comments or complaints can have devastating effects on a brand’s reputation. We understand the importance of your online reputation and pay utmost attention to ensure your online reputation remains positive and trustworthy.
Our omniplatform marketing approach ensures your social media activities don’t happen in a vacuum. They are integrated with your overall marketing strategy.
As experienced social media experts, we know the importance of social media presence and digital identity for brands. Whether you are looking to build brand awareness or drive website traffic, whether you are looking to engage your followers or integrate social media with your digital strategy, our team has you covered
Want to know how we can boost your social media engagement by 250%? Get in touch with our in-house SMM expert to understand how we turn your brand page in the most interesting social media conversation.